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Isn't the GMT paying direct tribute to the GMT history?

 

As a general point, I understand your opinion. On the other hand, the pepsi dial GMT is what vintage lovers have been calling for from Rolex for a number of years...and this year Rolex deliver exactly that...a tribute to the vintage Pepsi GMT. Rolex is a brand that is not really about super complications. It aims to do some things extremely well, but that does not include providing greater and greater complications. It leaves that field to Patek and JLC etc. Rolex is about something different. I am not sure its fair to criticise them for failing to deliver on that front....though I am not sure you are criticising them for that. Equally, with this GMT, they are paying direct tribute to a historic icon. They even state as much in their marketing. On this score, I am not sure its fair to criticise.


Should Rolex perhaps pay a lot more attention to its history and its heritage? Possibly yes. But Rolex sees itself as evolving that history so even today's GMT is a natural evolution. It is not something that just aims to "look" like its historical predecessor. It aims to use all the technological advances it has at its disposal and provide a modern interpretation. I think they delivered in a very clear way in 2014.

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