Rolex

Seconde Seconde is a project led by a young French man. The concept? To replace the second hand of a vintage watch by a symbol which is related to the watch name. But don’t worry: the original hand remains available ! A fun and respectful approach. Let’s ...  

I don't know, that sounds terrifying.

But I would prefer to do this to a new watch Vintage pieces deserve some respect ;-)

Not a bad concept!

may be a better match for a cloud

Also a ship portal for the nautilus

Interesting and innovative concept but frankly, besides the fact that one could get easily bored with the cloud (or the bee for the memovox, or the star wars spaceship for the Zenith) and that you cannot quickly replace a seconds hand on a watch, these wa... 

But people can do what they want with their own watches.