I preferred the Pepsi to the Batman, but the other day I got a new appreciation for the Caped Crusader. I went with some college students for a (slow) run and at the end noticed that one of them was wearing a Batman (on a Jubilee, as it should be). I chatted him up about that. He said he was always into watches and got the Batman as a gift for his high school graduation. Seeing the Batman "in the wild," used during physical activity, made it somehow look a lot better to me than seeing it in other contexts. It's a sweet watch, much more understated than the Pepsi.