Why are so many F1 drivers into wearing Richard Mille?

Mar 26, 2021,16:58 PM


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If someone handed me a $250,000 dollar watch for free

 By: myles721 : March 26th, 2021-17:09
I’d probably wear it too!

True but they are not all given or lent.

 By: India Whiskey Charlie : March 26th, 2021-17:25

Unless if the individual had some dramatic falling out, post-ambassadorship, then wearing a piece given to them is free advertising to the brand. Probably then in the interest of giving them a watch.

 By: s_haverford : March 26th, 2021-18:02
I can imagine the pit crew staff who wear RM’s during races are not given but rather “issued” at the beginning of a season.


 By: amanico : March 26th, 2021-23:35

Football players are not allowed to wear watches on the field

 By: CastorKrieg : April 2nd, 2021-12:55
I think it was mentioned by Richard Mille himself why he would not put money in football or basketball sponsorship - players cannot wear watches on the field, which is different than e.g. tennis players.

Well said...

 By: FlyingSnoopy : March 27th, 2021-00:04
Plus the fact that RM are unique watches with, probably, the best finishing in the market.

A $250k watch that maybe cost RM 10% of that is equivalent

 By: Brandon Skinner : March 26th, 2021-18:06
To one super cheap add in a major publication. No brainer in my book.

you think its even 10% ? :-)

 By: Bruno.M1 : March 27th, 2021-01:35
can't really say what I think about that brand cause I might get banned from this site

Honestly I think its less as well but at that number maybe someone could take me seriously

 By: Brandon Skinner : March 27th, 2021-08:05
Entire automobiles can be delivered at retail for well under $25k so no reason to think this would cost more than that. Maybe for a new guy in year 1, but not for a brand like RM in year, what is it, 20?

Let’s just put it like this...

 By: Brandon Skinner : April 30th, 2021-21:16
Unless Richard Mille had a line of watches markedly downscale from anything I’ve ever seen, let this be a testimony to what the watches ‘could’ sell for. Feel free to adjust for inflation. ...  

...... ...... ..

 By: doubleup : May 2nd, 2021-01:23

Perhaps Its lightness, comfort and price ie rich success

 By: Gelato Monster : March 26th, 2021-18:07
Is unmatched by anyone. Closest competitor would be Gshock. Actually this piece is more difficult to find ...  


 By: India Whiskey Charlie : March 26th, 2021-20:48

I agree with FabR

 By: Gelato Monster : March 27th, 2021-01:54

LOL that makes sense

 By: Watchonthewrist : March 27th, 2021-01:58

RM has been really active sponsoring drivers/teams in F1

 By: cmmnsens : March 26th, 2021-21:16
The watches of Alonso and Leclerc are all personalized to them - as well as Kimi’s. I think for this season RM created a new McLaren RM 67 edition you can see the drivers started wearing this weekend in Bahrain.

Paid for marketing

 By: Bolito : March 26th, 2021-22:43
Awful watches oposite to good style and understatement

Simple. Any watch weighing more'n an RM'll cost you,

 By: Gwai : March 27th, 2021-01:53
slowing you down. Same reason they don't grow full beards... Cheers Marc

I noticed

 By: Weems@8 : March 27th, 2021-02:28
McLaren have no watch company put on the cars. Why???

They have (RM)

 By: FlyingSnoopy : March 28th, 2021-01:32


 By: Weems@8 : March 28th, 2021-05:01
Yes, i seen it at the side pods. First i looked at the front wing, so i thought no watch sponsor. I looked at the Alpine, where is the place of the watch sponsor?

ROFL - perfect answer my friend!

 By: Chronometer (aka yacomino) : March 27th, 2021-03:18


 By: amanico : March 29th, 2021-06:48


 By: chris4 : March 29th, 2021-00:49
Because RM makes by far the most interesting & sporting watches currently available, simple as that. Obv helps if you have lots of cash, as we know they are not cheap, but given that money is not an object then RM is just the most amazing watches u ca... 

Cuz they get 'em for free???

 By: Mostel : April 2nd, 2021-20:07
So they can be featured in huge promotional-value races and etc etc??? It's not totally impossible, but very unlikely these race guys choose to pay the price for these watches... RM has made racing cars his 'brand' Shrug... If I were a betting man... 99% ... 

Because they can.. JK

 By: doubleup : April 29th, 2021-17:59
For the same reason we always look at them, publicity for RM. I will take Lando's McLaren watch any day please !