Richard Mille

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Design, material, high price

RM watches are sold by the "sale point " : design , material , and high price . At the beginning , RM make the different design watch with different materials which are not common in horology at that time , beside that RM set the very high price for their watches , over than traditional brand . The high price reflect the cost of making ( because of using new material, design )  , but the most important of setting high price is marketing . they define their brand as the most expensie watch brand in the word, many customer and media get attention into brand because of price  . RM is pionneer , and set the new trend in horology  .

Now, many other company making the unique watches with many innovation without compromising in quality, finishing , high level skill of craftman-ship . Their watch are avant -garde in both term of design and movement , for example : De Bethune, Urwerk . With such new brand , people can compare them with RM easily .  I think many collector prefer the new brand with innovative movement than RM . Many customer of RM are rich man, celebrities .

Design of RM is very good, eye catching, recognizable , easy to wear . I think if RM improve the quality, finishing , and making some specific innovation of its movement , RM would have the great future .