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Richard Mille

A yes and no answer for me....

 

With the same argument applying to AP's Royal Oak Offshore colour palet program.  There are certain colour combinations that will appeal to one group of consumers over another.  Ford moved away from his model T mantra of you can have any colour you like so long as it is black!  Hence, no surprise with the watch firms.  For example, for my tastes I particularly like the red combination RM's and the AP ROO volcano.  I know others who hate this combination.

However, continually producing a new colouring in of the face and bezel gets a little tedious and after a while, I think that consumers sense that the firm is more concerned with colouring in rather than effort in improving the watch and the mechanism.  Providing new improvements in the mechanism appear often enough, then the colour combinations can be justified as extending the consumer choice on the model as it stands (nothing wrong with that).

Would love to see the AP Volcano with a display back and on an orange rubber strap - but then that is my choice.  The RM011 for Dubail was a stunner in my book.

Andrew H

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