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That doesn't make sense right, as...
the gold price is set in US dollar, so if the price of gold rises in USD and at the same time the USD weakens versus the CHF then you can't increase prices for both gold increase and CHF increase.... I am not saying that it is a perfect correlation (ie that the increase of the CHF mitigates the price rise of gold), but you get the point.
But more worrying is the fact that this is all based on an extremely short term view. The Swiss central bank has already said that the CHF is very much overvalued, so if they are going to increase the prices for every tick up inthe CHF then when fx rates normalize again, the euro and usd prices for their watches will have been pushed to structurally higher levels, but perhaps that is what they aim to achieve.
For me, Patek prices at the moment are completely out of line and for the watches I had on order: I had already said that I wouldnt accept the previous price increase and I for sure won't allow them to charge me this one.....
Look at the current stock at dealers, many many watches available that weren't readily available say a year ago. Even though manufactured when gold and CHF were weaker they will charge new retail price I assume, as if they were selling like hot cakes at the old price already.....
I don't agree..............
By: DP1 : August 20th, 2011-12:50
With all due respect, PP watches in the UK have always been very expensive [you get what you pay for]. However one of my favourites, the 5712/1A has gone up approx 66% in 4 years and it's in steel. Don't get me wrong, I still love PP, but the price increa...
misleading news?
By: PP_Geneve : August 20th, 2011-14:56
i recently visited 2 PP AD in switzerland: both reassured me there WON'T be any increases this year (the last one occurred in february). whenever the topic of "increase" occurs on this forum, one should perhaps first specify country or region. i myself wa...
It's purely economics
By: jonrus : August 20th, 2011-15:09
supply and demand! fortunately (or unfortunately), demand has been high in certain parts of the world, and despite repeated price increases, the watches are still selling, therefore the manufacturer can still get away with it. At some point, it will hit a...
Not just Patek....
By: fernando : August 21st, 2011-00:27
I think price increases are the norm. Rolex,JLC,ALS,AP,Seiko & others have raised there prices recently and some will do so again as early as next month. It would be interesting to note which brand(s) HAVE NOT put up their prices to reflect or to take adv...
Bad News and Good News??
By: kamal : August 21st, 2011-06:03
Well i did say in the UK. Anyway, its good news for collectors who have a Patek Collection. Its bad news for people aspiring to start a Patek Collection or collectors whio have watches on order. Its bad news for UK retailers as there costs have gone up by...
Agree...
By: enjoythemusic : August 21st, 2011-10:53
Though another factor may be the high inflation and pay raises necessary to keep highly talented craftspeople. You have to figure at least 5% pay raise in 2011 just to keep at the same pay level. If Patek were based in the USA, that would be at least 8% p...
Freedom
By: jazzamd : August 21st, 2011-19:55
Aussie, Patek is a BUSINESS! It is NOT a charity. Why the disdain for the free market? If people don't buy the watches at these prices, then they'll be lowered. If people continue to buy watches, then look for more increases until economic equilibrium is ...
Supply/Demand
By: gary01 : August 22nd, 2011-13:30
Patek prices are all about supply and demand. Nothing to do with value of the Swiss Franc, or the cost of gold. Does anyone think Patek prices will go down if the Swiss Franc and/or gold falls from their lofty perches? I don't think so..............Patek ...