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Patek Philippe

I think there is another factor which hasn't been considered.

 



Demand has played a very important part in some of the recent increases, particularly the increase experienced here in the US in April '08.  I have been reading a book about luxury goods and it appears that brands do want their products to be exclusive (hard to get) and expensive, regardless of the economy.  Reading this certainly lead me to see a similar pattern as it relates to Patek.  In fact, I had a conversation with someone who said the same thing.... when there is great demand for the product, what happens to pricing? It goes up. 

When only 10-15 pieces of a reference available per year and there are 300 very well qualified folks who want it, you can clearly see the direction this is heading.

So, while there are certainly factors such as exchange rates and gold increases which contribute to these increases, the insatiable demand for the product may have an equal or greater impact  in pricing within the luxury watch industry.

While it is uncomfortable and makes future acquisitions (for some) more difficult, it is the way it is and we are all going to have to get used to it. 

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