and the luxury watch market is anything but perfectly efficient.
My concern is not for the prices per se but more the viability of Patek. To me it looks like they're pursuing a very high risk strategy which risks alienating all their established markets. let's be honest, most of the sales of patek's go to Asian clients regardless of where the watch is retailed. Domestic European and American demand is almost certainly down and having spoken to dealers in the UK I know they're very concerned.
When the Euro-US travelling Asian market disappears simply because either tastes change or more likely the punitive luxury taxes are removed where will this leave the AD's? The US and Euorpean domestic consumer will already have moved to a substitute such as Lange or VC further eroding the prestige of Patek.
When bubbles burst companies get killed...