Surely we know this already.
For someone who rides bike to work every day and experienced horrific crashes (to the watches, including a Sea Dweller) he must be lucky to have a sound, or a sane, bone in his body.
Go for a G-Shock!
What's the point here?
I am sure that most of us do not wear the same watch every single day, most of the day, OK I can accept that. We have others that want to be worn as well.. Nothing at all to do with Rolex.
His mode of presentation is to do the exact opposite of the "Archie" character who screams and shouts obscenities straight into your face!
So he has created a deadpan "likable" character, perhaps with the intention of doing a low key satire but mostly just showing off himself.
The valid point is that Rolex wants to be seen as a luxury item and no longer a maker of tool watches.
But we know that as well.