Dr No
[Moderator Omega - Wristscan]
37640
I've come across that line of speculation before, Abel. I believe there's some merit to it . . .
. . . but the notion that the name Ranchero - which means 'ranch hand' in Spanish - could lead to its almost immediate dismissal is difficult to fully credit. The Ranchero was especially popular in Scandinavia, and the American market was a substantial portion of Omega's customer base, so a tepid response in South America and Iberia doesn't necessarily follow.
Also, the Constellation line was given a different name in the American market for a long stretch before reverting, so Omega could've given the Ranchero a different name.
It's doubtful there's a document floating around Omega's corporate offices indicating a top-level decision to drop the Ranchero line giving the reason of its dubious name in Spanish.
Best,
Art
The Ranchero came out to play.
It has been quite a while since I’ve worn the third Omega in my collection. A nice old Ranchero, the low-cost alternative to the three ‘masters’ back in the late 50’s The shape of the case is also somethingto take note of. Slim and beautiful. Claus ...
My fondest hope for Omega is that their next homage . . .
. . . will be to the Ranchero. It's no longer possible to find originals in good condition at a reasonable price. Congratulations on your excellent example, and thanks much for sharing! Art
I join you Art on your request to Omega for an homage…
… to the Ranchero as good as the Railmaster they made for the Trilogy of 2017. By the way: it is commonly said that the lack of success of this model was due to the name chosen. Is that true?? I can’t find anything pejorative on the word Ranchero which in...
I've come across that line of speculation before, Abel. I believe there's some merit to it . . .
. . . but the notion that the name Ranchero - which means 'ranch hand' in Spanish - could lead to its almost immediate dismissal is difficult to fully credit. The Ranchero was especially popular in Scandinavia, and the American market was a substantial po...
Thank you so much for your interesting and thorough answer Art.
Agree with you that it’s doubtful that a document exists in Omega HQ explaining the reasons of the drop of production of this watch. It seems this will remain as one of the several horological puzzles we collectors would love to solve some day. Let’s hope...
Absolutely yes, . . .
. . . but . . . I already have a Rail. True, it's an automatic, and I'd much rather have a manual. If Omega makes a manual Rail, I'll be first in line, but also parting with the 60th anniversary model because too much ground would be duplicated. A manual ...
Yeah, I'm with ya on that count, Echi . . .
. . . I'd go for the cream white dial, too. Agreed, Art
Hello cfn! Beautiful example of this most charming model from Omega.
Not easy to find in good condition nowadays. As a matter of fact I have been hunting for one for a long time and could find one very recently. I wish Omega would offer a re issue like the Railmaster from the Trilogy homage of 2017. Mine says hello! Keep e...
It’s rare to see such a cool vintage piece in such great condition.
It must be a very satisfying piece to have in your collection.
