WatchProSite|Market|Digest

Officine Panerai

relation RRP and number of watches

 

Dear Nicolas,

You are absolutely right about the watch being the most important. All I am saying is that there is a relation between what one is willing to pay for a watch and the number of watches produced. The price for the 339 was rather steep in my opinion, and Panerai tried to justify this by saying that the production process for the case and the R&D that has gone into it was expensive. Now, when you suddenly increase the number of watches by 50%, then I would assume that you can spread out those costs over a larger number of watches which results in a lower cost per unit...

But that has not happened...

Looking at it in a more extreme case, which perhaps best brings out my point: would you pay US$15k if this were a regular production watch?

  login to reply
💰1416 Marketplace Listings for Panerai