Panerai's current trajectory, is it a sensible one ?
I want to get everyone’s opinion of the brand’s trajectory in the last couple of years.
As some of you would know, I started out my collecting journey with Panerai during the mid noughties and slowly gravitated towards other brands.
A recent trip to the boutique has made me realized that the brand has changed a great deal. If we were to look across time, I think Panerai is in its fourth phase.
The first being vintage, the second Pre V and the third being the 2000s/eta phase (or rather the Bonati era) where most of us would be familiar, and the phase we probably enjoyed the most.
The fourth phase is now with its new management, where are they going?
Test This message has been edited by cazalea on 2021-04-27 13:10:11