Panerai's current trajectory, is it a sensible one ?

Apr 26, 2021,18:29 PM
 

I want to get everyone’s opinion of the brand’s trajectory in the last couple of years. 


As some of you would know, I started out my collecting journey with Panerai during the mid noughties and slowly gravitated towards other brands. 

A recent trip to the boutique has made me realized that the brand has changed a great deal. If we were to look across time, I think Panerai is in its fourth phase. 

The first being vintage, the second Pre V and the third being the 2000s/eta phase (or rather the Bonati era) where most of us would be familiar, and the phase we probably enjoyed the most. 

The fourth phase is now with its new management, where are they going?

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This message has been edited by cazalea on 2021-04-27 13:10:11

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Hmm...

 
 By: Mr.Gatsby : April 26th, 2021-18:42
Moderator my post keeps getting cut off. I’ve typed more than what I can see in the above.

Can’t remember lol...

 
 By: Mr.Gatsby : April 27th, 2021-01:27
Re-typed it a few times... the gist of my remaining post is as follows. I see the current as the fourth phase where r

Bill...

 
 By: Mr.Gatsby : April 27th, 2021-01:28
My messages (whatever I typed) are still not getting reflected..

Your question has no answer.....

 
 By: sergio : April 26th, 2021-21:41
What do you base the "trajectory" on: balance sheet? Turn over? Profit (PBT - PAT?), market share? Client's base expansion or.??

I mean trajectory as with current offerings...

 
 By: Mr.Gatsby : April 27th, 2021-01:30
How do you view the watches and are they moving in the right direction? If not what do you hope to see ?

Let me see.....

 
 By: sergio : April 27th, 2021-03:14
if their balance sheet shows profits, if they have a wider client base, the answer is: YES they are. If they don't make profits and their market share is going nowhere, the answer is: NO, they are not. All I wanted to buy from Panerai, I did buy...already... 

Unless I’m really off the mark on this it would seem from the outside Panerai is booming.

 
 By: Jay (Eire) : April 26th, 2021-22:18
Selling more watches, at a much higher average price point, more broadly popular and not just the insiders or cult watch it was in the 2000s. If that is all true, the trajectory is exactly as it should be for a commercial enterprise looking to hit revenue... 

are they selling more watches? to dealers maybe...but I don't see that being converted to end user sales and wrists....

 
 By: SALMANQ8 : April 26th, 2021-23:54
I used to see them in the wild more before, I can't speak for the world but in Kuwait at least they are struggling, they shutdown their flagship boutique because they didn't sell a single piece in months, yet there are lines outside Cartier, Rolex and Pat... 

I guess my perception is different and it’s just that, a perception. It could be wildly off the mark.

 
 By: Jay (Eire) : April 27th, 2021-00:37
I do see Panerai to be more widely know and popular. The company must be far more successful financially than 10 years ago, no?

Maybe there are.....

 
 By: sergio : April 27th, 2021-05:49
more than you think. Perhaphs you don't..recognoise a lot of models as Panerais and you don't look as keenly as you used to; plausible? lolllllllllllll

That’s very true.

 
 By: Mr.Gatsby : April 27th, 2021-10:40
The Paneristis were a hard core bunch lol

I guess what does one mean by popular?

 
 By: Jay (Eire) : April 27th, 2021-17:27
You are of course right in terms of the buzz or hype of Panerai of the 2000s being gone, but are they selling more or less watches now than in the previous two decades? Someone else may have better insight than I but Panerai is mainstream for many years n... 

Jay :-)

 
 By: Mr.Gatsby : April 27th, 2021-01:32
Thanks for your reply. You are right...the boutique in SG I visited claimed that business is thriving. I also think you aren’t wrong to say they have no time for nostalgia. Heard some complains from old collectors that they aren’t really taken care of. ... 

I think Sergio gave a good perspective.

 
 By: Bill : April 27th, 2021-03:36
For me i just see their evolution as going from a cult brand with devotees to a what we could call mainstream luxury brand with customers. I lost my way a few years ago but still have a dozen in my collection from the Bonati era.

What people tend to forget....

 
 By: sergio : April 27th, 2021-04:15
is that Panerai is 22 years old. Not 50, not 100....only 22! Companies are still very young and still trying to "figure out" not only how to stay in business, but also how to grow and prosper, surrounded by brands that have MADE the history of watchmaking... 

Yeap...

 
 By: sergio : April 27th, 2021-05:41
Bill's was the..short version lolllllllllllllll

:)))

 
 By: amanico : April 27th, 2021-05:46

Sergio thanks for your perspective

 
 By: Mr.Gatsby : April 27th, 2021-10:46
What you and Bill said indeed sounded logical. I’m not sure if if I am correct. But I suspect Panerai lost a bit of its “soul” or “old school charm”? I’m intrigued with the new stuff but I also do find myself sitting on the fence undecided. Some comments ... 

You puzzle me a great deal....

 
 By: sergio : April 28th, 2021-09:00
you mention "soul" or "old school charm" and then you like and you have..your eyes on..an absolute TRAVESTY of a chronograph, that has nothing whatsoever to do with neither "soul" nor "old school charm". What gives??

Sergio, relax...

 
 By: Mr.Gatsby : April 28th, 2021-13:19
I have a wide appreciation for many things. Watches, music, art, i enjoy a wide spectrum. I like the old school charm of the vintage, Pre Vs and Pre A series. But some of the more modern looking PAMs are also quite nice. Example, the earlier Radiomir SEs ... 

I'm always extremely...relaxed :-)

 
 By: sergio : April 28th, 2021-15:03
the use of the capital letters was meant as a yellow highlighter. We are different you and I, I'm a bit more "black or white"

I am reading this thread with great interest, as many of you know I have been adding several Panerai reference in the past few months, focusing mostly on reference with some tie to the past and the perceived DNA...

 
 By: Chronometer (aka yacomino) : April 27th, 2021-10:57
When I saw their release from this year none of them spoke to me. I understand their need to cater to a broader audience if it mean their survival but I would still like them to consider and nourish their harder core fans as well as some point. I fully un... 

Well said.

 
 By: amanico : April 27th, 2021-10:58

This is the last Panerai that spoke BUY ME loud enough to catch my attention

 
 By: cazalea : April 27th, 2021-13:19
Like IWC I was very fond of Panerai at first but as they changed I completely lost interest. But this one came close -- I still want one of these titanium/stainless bracelets! Cazalea ...  

What do you mean by...

 
 By: sergio : April 27th, 2021-16:10
I have my eye on that chronograph too? As in you like it? No, because if you do, you should not be worried by the company's direction, they will produce plenty of these models, I'm sure

Yes I kinda like it !!

 
 By: Mr.Gatsby : April 27th, 2021-17:40
I am not worried, I’m just thinking real hard about the brand that brought me into the world of watch collecting and what it current means to me. I don’t have an answer YET, but this juncture I guess I’m feeling more of nostalgia than of the desire to own... 

Will Panerai Survive?

 
 By: t-4-2 : May 9th, 2021-14:06
when you look back 2015/16 the brand was more or less done. Especially in Asia Dealers gave back their watches to Richemont or they bought them back to save the brand which nobody wanted to buy anymore. Also they did not not give a shite about how easy th... 

I hope the M.D.

 
 By: sergio : May 9th, 2021-15:28
of Panerai will not read this post. He might be contemplating suicide, if he does

Thanks for the feedback

 
 By: Mr.Gatsby : May 9th, 2021-15:56
Never actually noticed it got that bad. Now that you’ve said it, I’m quite I’ll be a lot more defensive when it comes to these newer releases. Best Gatsby

Because it never did....

 
 By: sergio : May 9th, 2021-17:08
get "that bad". Never forget that people express their...opinions. That is unless they can "show cause" for their assertions or can produce official Panerai memoranda

Well, well...

 
 By: Mr.Gatsby : May 9th, 2021-19:44
Some of what t-4-2 said resonates with me. I don’t possess great knowledge of the historical Grey market price on Panerai watches or even the counterfeit market that produces them. But, lower grey market Panerai prices (for quite a large number of models)... 

It's pretty easy to.....

 
 By: sergio : May 9th, 2021-20:14
perceive a "market situation" based on...local...realities, expectations, point of views. 10 years ago, Italian grassroot Paneristi, thought Panerai was on it's last lap. Sales in Italy, according to them had come to a stand still. Yet, Panerai was openin... 

maybe watch thsi from 16

 
 By: t-4-2 : May 10th, 2021-08:52
it is not about my opinion, just maybe listen to this 'nutter', having said this he is quite knowlegable when it comes to watches, just beware when you watch this, not the usual Youtuber that you would expect: youtu.be

The person in the video...

 
 By: sergio : May 10th, 2021-20:25
is referring and repeating COLLECTABLE marker....NOT....Panerai's sales. The collectable market of Panerai has been dead for quite sometime now. In my PERSONAL opinion it was due to un-scrupulous sellers and gullable buyers, mainly Asians 15 years ago (I ... 

still they are in difficult times

 
 By: t-4-2 : May 11th, 2021-05:22
yeah but that was not only in Asia, due to their policies of not decorating their clockworks enough they allowed the ake to creep in...however I am just in the process of buying one for a very reasonable price and will be first one and I think is a good p... 

Asia was the....

 
 By: sergio : May 11th, 2021-06:01
fuse that lit the...keg, IMO. As for "fakes",in the 60s and 70s, counterfeiters made better Rolexes in Naples than the originals in the factory. A forger will forge anything. It's up to the buyer to acquire enough knowledge or info, to thwart their effort... 

I will buy a

 
 By: t-4-2 : May 11th, 2021-08:34
PAM01537, 1 year old, for approx. 45% off the list price, good condition, full set

Considering the model you've chosen....

 
 By: sergio : May 11th, 2021-08:57
I would pretend 75% discount

It's not a model a Panerista....

 
 By: sergio : May 12th, 2021-07:46
would queue up to buy. I think it's market is very limited. If you don't buy, there is no telling if and when the dealer might have another chance IMO