Officine Panerai

Panerai made a breakthrough this year by introducing 38mm Luminor due case size in SS or Rose Gold. Given the choice of colour and straps, I would speculate that they're targeting the women buyers. What's your thought on this? I could imagine the classic ...  

Thickness and weight are the main issues, but since when they've introduced new thin caliber the models are more ergonomic, so IMHO no need of such reduced model. If Panerai needs to target female customers with a 38 mm case, there's must be something wro... 

44or more mm on a "fine" small woman will/might - sorry guys - not look bold anymore... 😉 But I am not the normal Panerai owner - bought 15 years ago the 40mm PAM 125... 😱 Still love it though, all a mater of perspective and physical size (I have a 16cm w...  

when women of influence are wearing bigger watches these days. Some PuristS have wives who rock the 44 an 47mm PAMs

Their heritage is also their weakness. Looks like Panerai is so afraid to issue someting new that they stick to the Luminor1950 case (which i love in terms of design). They want (need) to increase their market share, and the only idea they have is to prop... 

Oh and “Kill the Date window” 😋

Balance sheet's wise, though, it should give them an opening on the "womanly" women's market (not the..bold enough ones, that would indeed use a 44mm). It will also open a huge gate in the Oriental markets (for men) where wrists tend to be on the smallish... 

Blue dial, rose gold, 38mm.

and they are the future customer base for Panerai. Smart thinking OP ! If the Mss is sporty, go full size or Rolex !

I don't know if I'll buy another Panerai in the future, but is good to know that I would actually wear it rather than keep it in the box Vte