My story with the new Pam590 ......!!!

I've read from other guys who had the same issue!!. Honestly I don't believe them till I had the same experience.

Ok, last month I've contacted a Panerai US Boutique to order the new Pam590 (to be delivered to US address). Last week I got email from the same boutique telling me that this reference is exclusive to US market (Ok I know that) and they'll be able to sell it ONLY if it is accompanied by another Panerai watch!!!!!!!!!!!!!!!!!.

I think this is totally wrong marketing way!!. Why should I get something I don't need it while you'll give me the original item in full price.

I immediately cancel the whole idea as I don’t see or hear that any other brand did the same.

IMHO, these bad marketing/selling ways brought the brand to the basement level!!!!.

Forgive me but I’ve a message to Panerai Management: Guys, are you suffering from the very drop-off your brand to force buyers to buy unneeded watch to get what they want??!!

💰1416 Marketplace Listings for Panerai›

Unacceptable. Don't go for it. [nt]

By: amanico : July 12th, 2014-14:57

Thanks Nic ....

By: AbuLayan : July 12th, 2014-15:00

And this is what I did.

That's some CRAZY shyt.

By: William M aka Mr.Lume : July 12th, 2014-16:24

My favorite brand ,but how does 1 expect loyalty when shenanigans like this are being played out. I've never heard of such marketing & frankly disgusted to hear such bad behavior concerning OP. Please let us know if you get any response back from OP. ...

book the watch? If I were Panerai and decided to..LIMIT..the distribution of a particular model, to a specific geographical area, I would be weary of bookings NOT received from physical residents of said area. Having said that, I believe that whatever Pan...

She called them & she got the same answer ...

By: AbuLayan : July 13th, 2014-17:45

And FYI, the boutique that I've called did not even asked me about my residence place.

I that case, I would go into Panerai's official website...

By: sergio : July 14th, 2014-12:58

get the appropriate e-mail address and would send a nice message..exposing..the boutique involved. But that's me and I believe that "venting" doesn't solve problems :-) Cheers

No one will listen to me .....

By: AbuLayan : July 18th, 2014-16:50

As these instructions came from PANERAI to their worldwide boutiques!!!!!. Again this bad strategy brought the brand to lower level (no regret)!!!!.

Try other boutique..

By: lifegoeson : July 20th, 2014-06:02

I've heard that a member of a watch forum in Korea purchased two 590s in NY boutique recently. I don't think that ridiculous policy comes from HQ directly rather it is likely boutique manager's decision. Hope you can find a solution soon. Tommy

Same issue in UAE....

By: Horology75 : July 13th, 2014-13:32

The boutique wanted me to buy a Tourbilion In order to qualify for a bronzo. Silly concept and marketing and I agree really tarnishing the image of the brand ..

Wow that's unfortunate

By: AnthonyTsai : July 15th, 2014-06:37

That sucks if they're making people buy another Panerai if you want to get a PAM590. I guess the PAM590 is such a hot piece that it's sort of like buying a stainless steel Rolex Daytona at an AD. I don't know how it is now, but AD's used to make you buy a...

It wouldn't say hot

By: Gargamel : July 18th, 2014-02:01

Come one, it's just another base model. Nothing is that hot with this model. It will be available on the second market as brand new and twice the price. And many people will try to sell them with a premium until Panerai delivers this watch to all boutique...

Any watch that will sell twice the price on the secondary market

By: AnthonyTsai : July 21st, 2014-06:20

to me is considered "a hot watch" :) - AT

This is called 'packaging'

By: Mostel : August 1st, 2014-20:19

Years ago, my friend, a Patek AD, would require you buy a 2nd watch if he deigned to sell you a 5970 or something of that level. Now he discounts 5270's. But my point is, eventually they all come down to earth. I find this sort of practice repellant and i...

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