- Is this really a big deal?

Is this really a big deal?

Mar 15, 2023,05:06 AM

So…we have cases in steel AND gold!

And we have straps that can be changed…! My goodness, what next?!? The innovation department must have been working for years on that! Gosh, what will they think of next?

Oh, aha - and a selection of dial colours!!!!!

The real innovation here, it seems to me, is in the single most important element of modern watchmaking: *marketing*.

More seriously - look, it’s great they’re making a number of dial options available. The rest is no news at all, but at least they let you have the combination you want from the available options. (It beats trying to get a Rolex with whatever colour dial / bezel / bracelet you like, which you can configure on their website, because all the cases are only made out of Unobtainium.)

Best

E.

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IWC SCHAFFHAUSEN PREMIERES INDIVIDUALISATION SERVICE FOR THE PORTUGIESER CHRONOGRAPH

By: India Whiskey Charlie : March 14th, 2023-15:30

Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of case...

That's a great idea

By: cazalea : March 14th, 2023-15:36

There are custom options with many independents, and the Ochs & Jr people used to allow virtually unlimited custom options, using an app on their website -- but the multitude of complications got away from them and made life too difficult both for custome...

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