Mar 14, 2023,15:30 PM

Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of case materials, unique dial colours, and straps to create their personal version of the iconic chronograph directly on their wrist. The individualised timepiece is then delivered after approximately three weeks.

A mechanical watch is much more than an instrument measuring time. It also underscores its owner’s lifestyle, values and preferences. For this reason, IWC has continuously expanded the possibilities for personalisation in recent years - for example, by offering a broad range of straps or bracelets as accessories to enhance versatility. With an individualisation service for the Portugieser Chronograph, one of its most iconic models, the Swiss luxury watch manufacturer yet again breaks new ground and takes luxury watch personalisation to a whole new level.


The individualisation display is designed like a console. Two cases in stainless steel and 18-carat 5N gold are at its centre. Once clients have selected a case material, they can choose one of 16 dial colours that were developed exclusively for this service. The palette includes vibrant and distinct shades such as turquoise, indigo, aubergine, or ginger. Each dial is available either with rhodium-plated or gold-plated appliques and hands. The dial plaques attach magnetically to the cases, allowing customers to freely explore different combinations of materials and colours. Finally, the watch can be fitted with a strap of choice, ranging from colourful calfskin or alligator leather, leather alternatives such as TimberTex® and rubber straps to a high-grade stainless steel bracelet. Once a client has decided on a final configuration, their timepieces then undergoes the individualisation service and will be delivered after approximately three weeks. A small “I” in a circle, placed in the small seconds subcounter at 6 o'clock, identifies each chronograph as an individually configured version. The Portugieser Chronograph individualisation service is currently available exclusively in IWC's flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. It will be launched in other flagship locations at a later stage.

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That's a great idea

 By: cazalea : March 14th, 2023-15:36
There are custom options with many independents, and the Ochs & Jr people used to allow virtually unlimited custom options, using an app on their website -- but the multitude of complications got away from them and made life too difficult both for custome... 
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And yet I like the standard classic version...

 By: patrick_y : March 14th, 2023-16:51
Kind of hard to improve upon perfection... The silver dial with the gold applied numerals on the dial is my favorite version! I'm not sure I could design one that'd look much better in my eyes.
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 By: wover : March 14th, 2023-19:12
Remember Quantum of Solace? Do I have a choice? - Do you want one?
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So true...👍

 By: India Whiskey Charlie : March 15th, 2023-01:56
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That one looks so good!

 By: patrick_y : March 16th, 2023-03:00
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This should make the sales process easier

 By: Aquaracer1 : March 14th, 2023-21:03
Instead of the boutique saying, “we don’t have that color to try on,” they will be able to offer virtually every customizable option, available in the metal, for buyers to try on. Cool idea
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I like this idea, too.

 By: amanico : March 14th, 2023-22:39
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Is this really a big deal?

 By: Esharp : March 15th, 2023-05:06
So…we have cases in steel AND gold! And we have straps that can be changed…! My goodness, what next?!? The innovation department must have been working for years on that! Gosh, what will they think of next? Oh, aha - and a selection of dial colours!!!!! T... 
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