IWC

Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of case...  

There are custom options with many independents, and the Ochs & Jr people used to allow virtually unlimited custom options, using an app on their website -- but the multitude of complications got away from them and made life too difficult both for custome... 

Kind of hard to improve upon perfection... The silver dial with the gold applied numerals on the dial is my favorite version! I'm not sure I could design one that'd look much better in my eyes.

Remember Quantum of Solace? Do I have a choice? - Do you want one?

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Instead of the boutique saying, “we don’t have that color to try on,” they will be able to offer virtually every customizable option, available in the metal, for buyers to try on. Cool idea

So…we have cases in steel AND gold! And we have straps that can be changed…! My goodness, what next?!? The innovation department must have been working for years on that! Gosh, what will they think of next? Oh, aha - and a selection of dial colours!!!!! T...