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Independents

Well...

 

Anyone can produce however they want to and there are many approaches. The issue is the transparency because sure anyone can write anything on a dial and there is no law against it (although Swiss Made is regulated) but it’s a problem because of the very different prices manufactures can ask for depending on the way of production. Take GF for example: Their Tourbillon watches go for 300-500K but the handmade ones are almost 1M. And also it’s distortion the craft itself: Handmade is very difficult to be executed precisely and if you have brands like Akrivia who in the beginning (even now but they at least try now) stated it’s handmade, when in fact their watches were provided my a supplier, it’s distorting the Independent landscape and the way others can survive if they choose to actually produce by hand.
It’s just about transparency. In every other field of life or with a purchase, you don’t want to be lied to either. Or do you want to buy a car that says 200HP and then it’s only 50? I don’t think so wink

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