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True to the brand.

 

MB&F has always made playful and slightly impractical watches. Sometimes very impractical watches. The first four watches; HM1, 2, 3, and 4 were all super-strange and super-niche watches. The design would only appeal to one out of a 1000 people. Then, consider that the watches were incredibly expensive, somewhat difficult to wear and pair clothes with, and if I bought the watch, I'd only be wear it on super rare occasions. So, that makes the niche to one out of 100,000 people! As they have to be able to afford a super expensive watch that won't be used very often.
The MB&F brand just turned 20 years old this summer. The first ten years were so incredibly difficult.

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