Rock your monochromatic world with the colorful and new M.A.D. 1-S Grow Your Dreams Timepiece, made in collaboration with British-Nigerian artist, Mr. Yinka Ilori!
Each piece comes with an all white strap and an extra colorful bi-colored strap combination for when you're more daring. Which version is your favorite? Mine is the "Sun Element" variant with the yellow rotor on the right side.
No stranger to creating "unidentified wrist objects," Max Busser, the Creative Director at MB&F, has created the M.A.D. 1 S Grow Your Dreams timepiece, in collaboration with British-Nigerian artist, Mr. Yinka Ilori. The piece features a colorful and playful palette with a tree motif - the tree itself symbolizes growth - and that is related to the growth of your dreams over time - a meaningful concept when presented in a watch. Watches are often lucky talismans - and for them to be associated with the realization and growth of our dreams is definitely a concept that resonates with me.
I'll let the watches do the talking. The pieces are limited to 400 pieces each in Blue Rotor, Green Rotor, and Yellow Rotor - for a total of 1200 pieces. It's the thinner M.A.D. 1 "S" model, which only tells you the hours and not the minutes and is notably thinner than the original M.A.D. 1 timepiece. You can approximate the minutes to within a 5 minute level of accuracy.
The watch is for sale by special lottery drawing. And at 3'200 CHF, they will go quickly! To register with NO COMMITMENT (you should really just register) please go here: www.mbandf.com
This is the tree of dreams.
There is only an "hour disc" on the watch, no minutes disc, but you can generally estimate the minute to a fairly accurate range of 5 minutes.
If you can't choose what color straps to wear, it is possible to install two different colored straps! The straps included are a pair of white straps and a pair of differently colored contrasting straps for each model. The straps are listed as "rubber straps" in the press release, which suggests they are made of rubber and not silicone.
Water Element Watch
Sun Element Watch: Watching things grow and mature; from sapling to a tall strong tree, is one of life's great pleasures. Watching a child grow from a baby to a healthy and successful adult is another. All of these life-filled processes take time, nourishment, water, sunlight, joy, pain, and a whole infrastructure system of love.
Nature Element Watch. Every piece comes with a pair of white straps. The Nature watch also comes with a purple and red strap for those days when you want to feel extra colorful!
Which color combination is your favorite? Mine is the "Sun Element" variant with the yellow rotor.
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Rock your monochromatic world with the colorful and new M.A.D. 1-S Grow Your Dreams Timepiece, made in collaboration with British-Nigerian artist, Mr. Yinka Ilori! Each piece comes with an all white strap and an extra colorful bi-colored strap combination...
In some ways, anything with a rubber strap looks "cheap" from some angles. Even a really expensive high quality watch with a rubber strap looks cheapened sometimes; depending on the person. A Patek Philippe Aquanaut is obviously a very high quality watch,...
MB&F has always made playful and slightly impractical watches. Sometimes very impractical watches. The first four watches; HM1, 2, 3, and 4 were all super-strange and super-niche watches. The design would only appeal to one out of a 1000 people. Then, con...
So many trials and tribulations in the first 10 years could kill a man or at least make very good men give up. Max did so much in those ten years. And had so many incredible problems that were outside of his control. It was a good thing that he was a humb...
He tested the boundary, going for something different and non-traditional. The HMs are so special. The LMs are cool too. But these M.A.D. cheapens the brand I think...
Kind of like Hermes vs Petite H. Vacheron Constantin has some watches with basic movements, which are completely not up to the standard of Vacheron Constantin - to me there's real confusion there. That's much more offensive than what's going on here with ...
However I feel MB&F isn't as big or as successful yet... and these M.A.D. editions are like less than 1/20 (5%?) of the cheapest offerings within their main collections.
Looking at some of the designs - especially the Jellyfish - I mean, who on Earth would think a brand like this could reach commercial success. But hey, they made it while staying true to themselves! Yes, your ratio of 1/20th is likely very accurate. Their...
I'm a big fan, I like watches that are made in conjunction with artists. No one is seriously wearing a MAD 1s as anything other than a fun conversation starter, this is everyone's seventeenth watch in the drawer. May as well go all the way. I'm getting on...
Totally agreed. This is a fun weekend watch for the times where your mood is more "colorful." It's not a piece of "haute horlogerie" in the traditional sense.
Admittedly, I've never won before, so I probably would have won now that no model appeals. But I'll give those who are interested a bigger chance instead. 😂
They have launched many different versions. BUT! Realize that each version, the edition is fairly small. Only a couple thousand pieces here and there of each version!