Jay (Eire)
9112
The Future Vision
Oct 20, 2020,05:55 AM
I had written a post at the weekend, when I took these pictures, but for some reason the post never showed up and I didn’t have a draft. I was, am, too lazy to rewrite it.
However the gist of that original post was regarding the vision of Urwerk and whether or not they’ve met that goal.
Back in 1997 their stated goal was blend tradition with a futuristic vision.
However with this stated goal much criticism of Urwerk over the years has been of the brand being a one trick pony (satellites, more satellites) and of the continued repackaging (same watch different metal, or case construction, take the 103 and it’s many iterations as the example). I think this is a little unfair.
For a small company with production levels in the 200 or so watches annually (note: that’s my recollection, if incorrect please correct me) and from what I’m aware no intention to deviate from these levels the output over the last 23 years has been pretty impressive; UR-101/102, UR-103, Opus V, UR-201, UR-CC1, UR-110, UR-1001, MB&F Collaboration, UR-210, EMC, UR-105, UR-106, UR-T8, AMC, UR-111, UR-100 and most recently UR-220.
There’s a lot of variety in the above list. And there’s no valid argument to dispute that all of these pieces imbed that original goal of advancing a futuristic vision for wristwatches.
And while the time telling display is similar across many of the above references (but not all) I don’t see how this is any different than any traditional brand (two or three hands, round case).
Further, changing case materials or small incremental design changes I think are a prudent means for a small company bringing new product to market (in an environment which we have today where to be relevant one seems to need to have something new annually or even more frequently).
Interested to hear the thoughts of others here, both positive and negative.
To the pictures, taken over the weekend.