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Hublot

The real reason for the extra comfort is the top of the strap.

 

It does have metal reinforcement as you mention but it is executed much differently than the AP you compare to.  The Hublot strap can be bent straight down from those lugs; that is simply impossible on an AP w/ the plot system.  AP's croco and leather straps are even more rigid.  Have you ever seen the metal structure inside of those?    They are really designed for perfect and secure integration with the plots, but it does make for much less pliability near the lugs on the AP.

As I replied above, Hublot's strap and clasp are awesome, and being able to dial in great comfort certainly adds to the allure of any timepiece.

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