pplater
5432
So, in context, does this mean...
...that Patek’s Calatrava is Tiffany and your ten examples (plus others) are Costco? Put another way: Patek is the OG and the others get away with it because it’s the real world. Which would not be entirely unreasonable, if the proprietary use has been overtaken by common usage. As you say: much like Kleenex, Hoover, Jeep, Durex, Scotch Tape etc etc. You can’t help but think, though, that many brands would be thrilled for their name to be the by-word for a product. That may not always be the case.
Cheers,
pplater.
Exam question...
Can anything other than a Patek be called a ‘Calatrava’? Explain your answer. 🧐 Cheers, pplater.
it depends what you're looking for....
Santiago Calatrava use the same 'logo' as an architect & he don't build normal structures either ;-)
Okayyyyyy, fair call...
Let’s bring it back to watches. Is any brand other than Patek reasonably entitled to describe their watches as ‘calatrava’? Cheers, pplater.
No it can’t be
It’s not only a watch name, but Calatrava logo is at the same time the logo of Patek Philippe.
Yes and no
"A" Calatrava, no, as that means to me only Patek, demonstrated by the Calatrava cross and Patek's use of the name to refer to specific watches over many decades. "Calatrava-style" watches, ok, since that style proliferated at least as early as the 1950s,...
Yes, and here are ten quick examples of NON-Patek watches currently being called Calatrava
UNIVERSAL GENEVE OMEGA ETERNA GLYCINE JAEGER LE COULTRE LONGINES WITTNAUER ZENITH CARTIER MINERVA I could go on. Let's just say that Facial Tissues are generally called Kleenex, as in " Get me a Kleenex, I'm gonna sneeze " ... and in another example Costc...
So, in context, does this mean...
...that Patek’s Calatrava is Tiffany and your ten examples (plus others) are Costco? Put another way: Patek is the OG and the others get away with it because it’s the real world. Which would not be entirely unreasonable, if the proprietary use has been ov...
I would say there is a "Calatrava watch style" and a company that early on chose to use "the name Calatrava" for some of their watches
It harms no one to use the word as it has evolved over the last century evolved in two aspects: - as a Style including a simple case, straight lugs, time-only, dressy, often precious metal, plain or sector dial, usually on a strap, from many many Swiss br...
My uneducated opinion based on zero research…
I always thought that the true Calatrava was Patek, but the word Calatrava was used as a kind of shorthand to describe a certain style of vintage dress watch, often with sub-seconds. I wouldn’t call anything other than a Patek a ‘Calatrava’ but when other...