No question for me. And that applies to any product category, not just watches, especially when it comes to luxury/expensive product categories. I'd much rather have 3-5 watches worth $100K than however many 'inexpensive' watches that amount of money could easily buy. And, of course, those expensive watches have to appeal to me both philosophically and aesthetically, I would never buy a product just because it happens to be expensive, and is potentially viewed a certain way by society in general. Cheers, Filip