I’m not a single brand collector. No matter how great that brand would be, ignoring other brands might be ignoring or failing to recognize their craftsmanship.
Having said that, I would argue most of us do have their own favorite brand. It clicks more appeals more to them. And if such a brand has multiple model lines than it seems logical you might have few more f that brand that from other brands.
I might be the living example of that. It’s no secret that VC has stolen my heart and we have quite of few of their watches. Doesn’t mean that my other watches are considered “less”.
I wear my Cartier, Rolex, IWC, omega, Panerai, Blancpain watches with equal pleasure and love them all very much.
But like the old saying goes: there can only be one king