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Horological Meandering

Mixed feelings about this...

 

From a pure aesthetic standpoint, they are cool but not overly so.  From an enthusiast standpoint, they are unique, but not overly so.  From an average buyer standpoint, they are a luxury brand, but not overly so.  From a business standpoint, they might sell, but not overly so.  I think this marketing for UG from a business standpoint, will prove to be akin to what Bud Light did in the USA a few years ago.  Just my two cents here. 

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