MichaelC[AP Moderator]
22297
Magnus - this series of posts is SUPERB!!!!
Thank you for your efforts. I also appreciate your honesty. It is our duty to present all points to the Community and everyone can decide on their own.
Visually, I like many of the elements I see in these watches. Certainly enough that I would like to try them on. But from your first post on, I wondered the same about these brand owners "acquiring" the rights to the Ellicott name and using it for their new watches. What is the connection there? I'm afraid I am lost on that relationship, and it seems to be very important to the new brand.
When I stood in AP's Restoration Workshop a few months ago, and saw tools that were over 100 years old and parts boxes and notes hand written by Jules Audemars and Edward Piguet, I could feel the passion and company lineage. I don't get any of that feeling with Ellicott 1738 (granted, I am just reading about them on my computer screen).
Ignoring that rather important point, I would certainly approach these watches if I were to see them in a dealer's case among other brands I more readily know. Very interesting looking, and surely well made. I certainly do not question the passion of the owners to produce fine watches, and I hope the company is successful.