MTF[PuristS]
13383
Ellicott 1738: some good and some bad points
Thanks Magnus for the introduction.
Others have already pointed out the incongruence of taking on a British name for a start-up Swiss company run by an Italian. It could be worse if it were a British company taking a Swiss watchmaking name!
There are certain praiseworthy design motifs that keep form and function connected simply. Like cushion shaped cases, not to my personal taste but we can still acknowledge the
On the other hand, the 'cross-shape' sapphire case back makes no sense when a simple round window could afford maximum view without the cost and affectation. The 'extra' viewing area is only of the spacer around the movement, after all.
All in, the range provides 'choice' to punters who want to be different. My good wishes for the endeavour.
Regards,
MTF