If I were to make my own watches, poor my heart and soul into this project, and fund the project with my hard earned money, why would I want to name my watch brand after someone else? It's going to have my own name on it or a name I make up. I'd never slap on someone else's name.
I guess people have different reasons for doing so, but Ellicott as a name isn't that well known so I too wouldn't have named my company after him. The benefits just don't outweigh the drawbacks in my book.
- Anthony