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Horological Meandering

I don't understand it as well

 

If I were to make my own watches, poor my heart and soul into this project, and fund the project with my hard earned money, why would I want to name my watch brand after someone else?  It's going to have my own name on it or a name I make up.  I'd never slap on someone else's name.

I guess people have different reasons for doing so, but Ellicott as a name isn't that well known so I too wouldn't have named my company after him.  The benefits just don't outweigh the drawbacks in my book.

- Anthony

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