It is a bit sad, but they had to do something. No one knew them, even with just a couple of thousand watches in production this was borderline.

Sep 12, 2022,13:03 PM
 

The forum and the knowledge here is of course not representative. J*D relied on Asia, a very competitive market and with their 'no ambassador' approach it was hard, then COVID...
I am glad that SWATCH has the power and determination to keep the brand alive, otherwise they would probably not exist anymore. So hopefully a couple of handful of very very rich people can be found each year to commission a piece.
I was lucky to grab a recent model of the Grande Seconde collection and I am very happy about that. Now I want to lean back, enjoy mine and admire the marvels that will be created in the future for the 'six figure customers'.

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Jaquet Droz Grande Seconde Off-Centered 10

 
 By: Turki : September 12th, 2022-12:20
Jaquet Droz Grande Seconde Off-Centered 39mm Limited of 10pcs ...  

Understated beauty…

 
 By: Watches&Men : September 12th, 2022-12:50
It’s a shame that JD has stopped most of its production. As a niche brand within the Swatch group, JD’s business model pales in comparison to its cousins

It is a bit sad, but they had to do something. No one knew them, even with just a couple of thousand watches in production this was borderline.

 
 By: RayStantzPhD : September 12th, 2022-13:03
The forum and the knowledge here is of course not representative. J*D relied on Asia, a very competitive market and with their 'no ambassador' approach it was hard, then COVID... I am glad that SWATCH has the power and determination to keep the brand aliv... 

Unique beauty

 
 By: Mohannad (aka Riddler) : September 12th, 2022-13:05
Wear it in the best of health

What a great piece

 
 By: TeutonicCarFan : September 12th, 2022-13:30

Great Catch .

 
 By: Watchonthewrists : September 12th, 2022-13:34
Always loved there watches and sometimes regret selling mine a few years ago

That is a beautiful watch!

 
 By: jlux : September 12th, 2022-14:54
And the size is perfect with 39mm. It is sad that Swatch did not invest enough in the brand to make it a success!

Simplicity and beauty.

 
 By: COUNT DE MONET : September 12th, 2022-15:02

I didn't realize JD had stopped most production.

 
 By: vitalsigns : September 12th, 2022-17:15
A shame because they had such a strong brand identity. But it's not surprising as they didn't seem to gain much traction with watch enthusiasts. Hope they are able to relaunch is some form. Cheers, John

Yes they will

 
 By: RayStantzPhD : September 13th, 2022-08:22
Mine is currently in Switzerland, for a little correction and an engraving. The new CEO considers the now discontinued models 'already as collector pieces'... they will take care of them. Of course this takes for granted that he will succeed in raising th... 

This is great to hear, and thank you for the information.

 
 By: vitalsigns : September 13th, 2022-13:12
Hopefully JD is able to work through this transition to much success. And I hope they publicize the bespoke pieces. Those will be a treat to see. Cheers, John

Concerning the publication...

 
 By: RayStantzPhD : September 13th, 2022-16:20
... I think it will depend individually on the piece and the owner. If it is a variation of a model like the Dragon Automaton or Charming Bird, but with other materials and color combos, then probably yes. If however someone lets the artists micropaint hi... 

Thanks again!

 
 By: vitalsigns : September 13th, 2022-16:54

What a sad evolution indeed for such a nice brand…

 
 By: Mike H : September 13th, 2022-04:56
Hope they will find their way and that Swatch Group will continue to support the brand.