Emil Wojcik
1702
I can't think of any specific book, but...
...I recently took my brother to help him pick out a watch and he was insistent that it had to be a Breitling because he remembered the name from a book he read years ago when he was in high school. It was a novel about a World War 2 pilot and of course the pilot had a Breitling. So he wanted one ever since...just because he remembered from that book.
NO (long explanation inside)
By: MTF : October 13th, 2011-11:38
or maybe more strictly.......probably no; in the case of the Scarpetta series of novels, it seems unlikely that any 'cynical product placement' occured. Probably the mention of Breguet timepieces in books by various authors is not 'cynical product placeme...
It mightn't be...
By: BDLJ : October 13th, 2011-16:04
..purely cynical product placement, but it does smack of faux 'sophistication' and lazy writing - a way of conveying a certain degree of connoisseurship without having to establish any in the character itself. It also ages novels, or at minimum securely l...
Unless we've gone all...
By: BDLJ : October 13th, 2011-18:43
Derridian (is that a word?) and post-modernist, in which case we might consider Pulp Fiction just another text, I think MB's original post was talking books. As for the ass watch...from what I've read/seen from screen grabs it was a Lancet.
A Couple of Examples
By: gweilgi : October 14th, 2011-05:56
spring to mind. Jay Lake wrote an alternative-earth trilogy where horology is not only mentioned but a vital plot device: "Mainspring", "Esapement" and "Pinion". In "The Grand Complication" by Allen Kurzweil, Breguet's long-lost Marie Antoinette watch is ...