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Horological Meandering

Hypothetical 1: DNA

 

We are marvelling (again) at Romain Jerome’s latest unique piece.

 

If you were head of the company what “DNA” would you like to include in your next watches? What would touch the heart and soul of the watch collector, the general public, the extroverted sportsman or wealthy billionaire?

 

Personally I think that the watches of Mahatma Gandhi, Albert Einstein and Steve McQueen, amongst others that have come to the market in the last few years, would have soaked up all the real deoxyribonucleic acid I am interested in.

 

But intrigued as to where your minds might wander …

 

A

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