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Horological Meandering

Complete De-Badging

 

 

is my ideal.  All the writing on the dial not only distracts from the design or even reduces legibility, in many cases it seems to me a sign of insecurity: we're not 100% sure that people recognise our product, so we had better spelll it out for them.  IMHO, a strong watch design should speak for itself.  Who here wouldn't recognise a Cartier Santos, a Patek Nautilus or a Jaeger Reverso at fifty paces?  So why clutter up the purity of your vision with name tags, logos, self-explanatory dial labels or other such nonsense?  Do we need to be reminded ever time we look at our watch that it is a chronometer, a chronograph, or an automatic?  If they feel that this information is important, why not engrave it on the case back?

 

Just my tuppence.

Alex

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