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Horological Meandering

And yet brand defenders will come out of the woodwork whenever this criticism is raised.

 

It interests me why it's so difficult to be honest in watch review spaces. After all, these are really expensive items a lot of the time. If the houses that make them really are venerable to the extent they pretend, it should be part of the discourse to have real criticism and real praise. For instance, when a manufacturer visibly cuts corners on finishing, this should be called out. In some cases, like Armin Strom, they responded very well to criticism—but we still don't know what their plans to change are—or if they scrapped them in the end. However, some brands (I won't say who...unless...) from whom people are clamouring for an allocation or think the world of, if criticized, have a veritable army that comes out to defend them. But it isn't entirely their fault because your diagnosis is correct: the brands aren't doing what their vaunted tales tell us they can—or worse, what they used to do but do no longer. In any case, more transparency would be nice—being told a watch is handmade or finished only to find out that it isn't really is a real punch to the gut.

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