My conversation about this would be more centered around the lack of a business case and yet this watch came into existence. MB&F really took a risk here. They made a cheaper watch which could've upset some owners of their more expensive watches. But their heart was in the right place, and it was really a watch for their employees, vendors, and friends. I'm glad this all worked out for them. It also shows how much the world really trusts MB&F and that MB&F seems to be making the correct long-term decisions. Hopefully this angle of the conversation isn't too boring. Most people probably want to know about the watch itself!