+1 Thats seems the only way to answer btwn these choices. However, GO Balance adj and rotor are more aesthetically appealing. If one steps-up to date then too GO date-displays

Aug 15, 2018,09:25 AM
 

are much much more appealing than any other brand out there. lets see some other inputs.

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GO vs. JLC

 
 By: Mr. M : August 15th, 2018-08:42
A friend of mine will buy his first mechanical watch next week. He will move forward with either a JLC Master Ultra thin or a GO senator. He asks me for advice, but as I have no experience with either of these brands I ask you guys. Any pros and cons that... 

There can only be one advice...

 
 By: shortys home : August 15th, 2018-08:53
... which is that your friend should go for the watch he likes most. Quality can be found with both on very high level, service costs should not be all too different. I firmly believe the purchase of a fine timepiece should be an emotional decision, espec... 

+2 The decision should be based on desire...

 
 By: g_schroder : August 15th, 2018-13:25
Both JLC and GO are excellent brands, and the quality and service for both on these two watches is of a similar level. So, it comes down to which particular watch speaks to the owner. I own a JLC MUT and I personally love it, but I have nothing bad to say... 

Follow your desire

 
 By: Gelato Monster : August 15th, 2018-18:15
I desire for JLC.

A big CON is resale value. My understanding is that both brands suffer greatly from this issue.

 
 By: Katzky1 : August 16th, 2018-18:16
Whichever brand he chooses steer him towards a preowned model. GO in particular is "cheap" when buying used. I almost pulled the trigger on a used GO Navigator perpetual around $11,000 USD from a respected dealer. I also almost purchased a JLC mut perpetu... 

GO decorates their movements better than JLC.

 
 By: jomni1 : August 16th, 2018-18:21
No message body

Agreed, GO does a better job decorating the movement but.......

 
 By: TonyR : August 17th, 2018-19:16
In my experience I would much rather deal with a Richemont brand (JLC) vs the Swatch group (GO) from a service perspective. Richemont brands have always been more flexible and fairer on service pricing with me. The Swatch group (GO included) has hammered ... 

JLC

 
 By: Mr. M : August 22nd, 2018-08:23
My friend ended up with a JLC Réserve de Marche with a silver Grey dial. His first mechanical watch. In the end it was that one that appealed most to him. Thanks for your input gents.

Superb choice

 
 By: ChristianDK : August 22nd, 2018-20:24
That’s a watch for the long run. Also great if he is a one watch guy.