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Boutique editions
Dear forum members,
Is it just me or has AP significantly increased its production numbers of their boutique editions?
I have been noticing lately and in several countries the 15202 and 15400 blue dials are becoming more and more commercialized than say 5 years ago. Its sort of lost its cult following in the process.
What I don't understand is what has spurred AP's decision to make its so called boutique editions so widely available?
This message has been edited by FNN1 on 2016-09-05 02:16:20
Boutique editions
Dear forum members, Is it just me or has AP significantly increased its production numbers of their boutique editions? I have been noticing lately and in several countries the 15202 and 15400 blue dials are becoming more and more commercialized than say 5...
....
Please excuse me if I am bantering, but kindly allow me to elaborate on my earlier train of thought. Many of us as I\'m sure made a choice at some point to buy a boutique piece (at a premium relative to other steel sports watches) perhaps not just for exc...
Maybe it has more to do with your opinion of exclusivity.
I bought my 15202 at my favorite AP Boutique. I never gave thought as to whether it is a premium over a Rolex or other steel sports watch, I wanted the watch, and that is where I decided to buy it from. Perhaps seeing 3 other blue dial APs in London was a...
Thanks Michael for your thoughts
Was not aware of those production numbers, your feedback as always are insightful. I suppose here in the Middle East the boutiques are sourcing blue dials with more emphasis to meet market tastes. AP are also obviously satisfying those demands particularl...
Very true. The RO passion cannot be denied!
I live in a smaller market for sure, and tend to see APs when I travel to places like New York, Miami, Las Vegas, etc. Looking at your comments in broader light, blue dials in steel watches are very prevalent right now. I myself added a Montblanc 1858 ste...
Very intrigued
To go check out this 1858 that many forum contributors are raving about. Ultimately very few watches can fix ones blue cravings like the 15202 does
This information is false.
On AP's own website, it states 32,000 / year. It was previously under 30. The final production is different each year. Just for fun, I reached out directly to AP, who confirmed they remain under 40,000 pieces / year and have no plans to exceed that in the...
Would be interesting
If somehow we could discover how much of the production is represented by blue dial RO\'s and as a further percentage of all RO\'s as a whole?.....
Thanks
Ok, I stand corrected I got the 40k number from an interview with the CEO (2016), but those were sales numbers, not manufacturing. At 4:40 min
No worries. This year will likely exceed
the currently posted 32k / year number, but 40 seems to be a number AP does not want to surpass for now. At the end of the day, I feel it is still a reasonable production number. I imagine a myriad of factors go into the annual production and planning.
Hi
I don\'t know where you are checking but in the countries I\'ve been to recently I never found the blue 15400 and the 15202. I also always read on different forums people waiting for the 15202 for up to 1 year to get one, with some on waiting lists for en...
Hi
My observations come from a recent dining experience at a London Chinese restaurant, where I saw a 15400, 26320 chrono as well as 15202 all in blue dials all sitting around our table. Furthermore London being heavily tourist driven during the summers, the...
Well
It might just be random that you saw them all in one place but yet again this is London and summer time. Honestly, the boutiques I\'ve been to in Europe most of them don\'t have the 15400 in blue or 15202. And whenever I ask about them both specifically t...
Thanks ns23
For your thoughts and insight. My personal experience in acquiring the piece was relatively short in comparison to your neck of the woods. When I walked into the boutique to add myself to the waiting list, I was told they had one in the back and if the cu...
While in NY I visited an AP AD and was shown the new perpetual with a white face.
I asked about the blue face version and was told it was boutique only. A rep from AP happened to be at this retailer that day and confirmed this for me. I do not think that AP is treating its retailers fairly. A big question is "who really owns the boutiq...
I've wondered about this strategy too...
but I guess it's a way to generate sales at the boutiques and (possibly) control discounting. I envy those of you with local boutiques. I live in the SF Bay Area and there's not a boutique in sight and only two ADs within reasonable driving distance I'd l...
You should
Come visit the middle east, blue dials are hot here right now and AD\'s are able to satisfy those demands for the most part.
Seems like when they introduced the RG Blue dial 15202 it was a boutique piece for about 18 months.
With very limited availability. Then one day all AD\'s had stock, I received three phone calls in three days offering one to me. Even had a non dealer call and offer one. JerryW
Boutique edition/limited production is frankly a loosely defined term
As a 15202 owner myself, it\'s more of an excitement rather than annoyance when I see another piece in the wild. Wouldn\'t call them common by any means, but it\'s hard to call them rare either in where I live. Having said that, I do share your concern th...
I was looking for the 15202 for some time before I pulled the trigger last December
I must say that to get this watch you have to be either lucky or have a good relation with an AP AD. Please note that the jumbo (15202) is not a boutique only edition. Again, this watch is difficult to find as explained few days ago by one AP boutique sal...
Will be awesome
If the 15202 is offered in other dial variants. I for one would like to see a grey dial, but no doubt blue is the king of luxury steel sport watches. This message has been edited by FNN1 on 2016-09-06 01:13:30