Interestingly it is Cartier, the brand that is probably least discussed here, that appears to me to have made the most efforts to come up with original design ideas over the past 10-12 years, in keeping with its more than 100-year history of pushing the boundaries of wristwatch design. Sure, not all of what Cartier has brought to market over the past 10-12 years was a success, but at least they are taking risks and seem to have a desire to offer new designs.