WatchProSite|Market|Digest
WatchProSite|Market|Digest

Bulgari

Italian Flair

 

I think that much of the success of Bvlgari the brand, has alot to do with the Italian styling which embodies decadent elegance. And judging by their results, this is certainly a niche segment that sells. And so the difficulty for them in creating masterpieces of haute horology is how to do this whilst still maintaining that unmistakeable Bvlgari look. To some extent, they have successfully toned down the look with the Genta inspired Octo, whilst still maintaining the Italian flair. I do believe the Octo case might just be the perfect vehicle to stroll the path to further high end watchmaking, and I am sure we can expect this case to embody all types of complication in the near future.  They certainly know what they are doing, and have a loyal client base that extends further than any pure watchmaker. From the girl on the high street in Shibuya, to European royalty, they really cover all the bases. And from what I read on this forum, I truly believe that this is fast extending to watch purists.


Great post pingtsai,

Dean

  login to reply
Related Content
expand_more
BvlgariGerald GentaGerald Genta Octo

Available on the marketplace

26 Gerald Genta listings are live on the eBay market and 42 collector listings on the WatchProSite marketplace.

Gerald Genta Octo Tourbillon Incontro Platinum-Tantalum Watch OTR.Y.76.930.CN.B
70,615 USD
Pre-owned - Good · US
View all Gerald Genta on the marketplace → Gerald Genta Octo Mosaic OIP.Z.60 Watch
54,000 USD
Pre-owned - Excellent · US
 Gerald Genta OCTO PLACE DE L'ÉTOILE ORJ.X.50 18k Pink Gold Automatic Watch
27,500 USD
Pre-owned - Good · US
 Gerald genta Octo Bi-Retrograde heavy 18k rose gold beast OBR.Y.50
18,999 USD
Pre-owned - Good · US
13 Comments view entire thread 

What is Missing From Bulgari’s Watch Collection?

 
By: pingtsai : April 18th, 2013-21:34
What is Missing From Bulgari’s Watch Collection? Many of the best brands in the world face challenges when it comes to branding, identity and target audience. Companies must determine how to focus their efforts in order to utilize resources in the most ef...  

Great Ideas Ping....

 
By: SALMANPK : April 19th, 2013-00:26
I would add: 1) Create a Separate Brand for the Haute Horology offerings along the lines of Seiko-Grand Seiko/Credor or Toyota/Lexus or Volkswagen/Bentley 2) Step Up the Marketing to Differentiate the Haute Horology Offerings Away from the Bulgari Brand, ... 

Italian Flair

 
By: Spellbound : April 19th, 2013-05:09
I think that much of the success of Bvlgari the brand, has alot to do with the Italian styling which embodies decadent elegance. And judging by their results, this is certainly a niche segment that sells. And so the difficulty for them in creating masterp... 

BVLGARI helps some "obscure" charity

 
By: MTF : April 19th, 2013-16:57
Salman, Following your suggestion for Bulgari to increase their Corporate Social Responsibility, I remembered that they have supported for a few years some "obscure charity" with the Save the Children BVLGARI Ring. Harking their roots as immigrant Greek s... 

Dear Dr. MTF :-)

 
By: SALMANPK : April 19th, 2013-17:10
Bulgari is a fantastic brand and I am a big supporter of all their products, I grew up with the brand and I am sure they do great CSR. However my idea of CSR was for the alternative Bentley version of the Bulgari brand under which I suggested they bring a... 

Ah.....good point

 
By: MTF : April 19th, 2013-17:39
We saw that with: Toyota and Lexus (success), Mercedes Benz and Maybach (fail) Honda and Acura (probable fail) Nissan and Infiniti (probable fail). Are you well in "the middle of our global map"? :-) Regards, MTF

:-)

 
By: SALMANPK : April 19th, 2013-17:55
Yes all is well and getting ready to hunker down for a scorcher of a summer :-), how are things at your end? S

Bulgari watches for Baselworld 2013

 
By: MTF : April 19th, 2013-17:27
Ping, Some comments on your suggestions: 1. The use of titanium: Although the problems involved in manufacture with Ti can be overcomed, the economics may not be. You need to sell a bunch of Ti cased watches to justify the tooling costs. 2. More entry lev... 

It would be nice to see more variants of the smaller sized Octo

 
By: AnthonyTsai : April 23rd, 2013-21:03
An elegant annual calendar or perpetual calendar would be a delightful addition to the new smaller Octo line IMO. And as I've stated many times before, I want to see more variants of the Endurer. And what about a smaller sized Gefica? If they made a small... 

Bronze Diagono Skeleton

 
By: edlien : April 25th, 2013-01:17
can't help but feeling bad for the brand noticing its store being pushed to the furthest corner further than VCA at my local department store over the years... they do make wonderful products but trying too hard at pleasing everyone imho; maybe they shoul... 

More subtle designs perhaps?

 
By: patrick_y : July 2nd, 2013-13:43
Bulgari is a design power-house. But it should flex its muscles not only in high couture jewelry and watch designs, but also simpler designs as well. The Grand Sonnerie watches by Gerald Genta/Bulgari are certainly amazing pieces, but they're very loud an...