SALMANPK
13993
Dear Dr. MTF :-)
Bulgari is a fantastic brand and I am a big supporter of all their products, I grew up with the brand and I am sure they do great CSR.
However my idea of CSR was for the alternative Bentley version of the Bulgari brand under which I suggested they bring all their Haute Horology and was more a tongue and cheek comment on the sincerity of all Promoted and Press Released CSR vs. just doing the Charity and leaving it at that and saving the money spent on awards, press and media agents, auctions and galas and putting those funds towards the charity.
Also buying a Bulgari Perfume, Ties and Sunglasses at a Duty Free is one thing and paying USD 100,000 for a watch is another. I can't see them both under the same umbrella, would you buy a Haute Horology piece from Hermes? I wouldn't.
That is why other companies around the world have separated their uber luxury units successfully as they have.
S
What is Missing From Bulgari’s Watch Collection?
What is Missing From Bulgari’s Watch Collection? Many of the best brands in the world face challenges when it comes to branding, identity and target audience. Companies must determine how to focus their efforts in order to utilize resources in the most ef...
Great Ideas Ping....
I would add: 1) Create a Separate Brand for the Haute Horology offerings along the lines of Seiko-Grand Seiko/Credor or Toyota/Lexus or Volkswagen/Bentley 2) Step Up the Marketing to Differentiate the Haute Horology Offerings Away from the Bulgari Brand, ...
Italian Flair
I think that much of the success of Bvlgari the brand, has alot to do with the Italian styling which embodies decadent elegance. And judging by their results, this is certainly a niche segment that sells. And so the difficulty for them in creating masterp...
BVLGARI helps some "obscure" charity
Salman, Following your suggestion for Bulgari to increase their Corporate Social Responsibility, I remembered that they have supported for a few years some "obscure charity" with the Save the Children BVLGARI Ring. Harking their roots as immigrant Greek s...
Dear Dr. MTF :-)
Bulgari is a fantastic brand and I am a big supporter of all their products, I grew up with the brand and I am sure they do great CSR. However my idea of CSR was for the alternative Bentley version of the Bulgari brand under which I suggested they bring a...
Ah.....good point
We saw that with: Toyota and Lexus (success), Mercedes Benz and Maybach (fail) Honda and Acura (probable fail) Nissan and Infiniti (probable fail). Are you well in "the middle of our global map"? :-) Regards, MTF
:-)
Yes all is well and getting ready to hunker down for a scorcher of a summer :-), how are things at your end? S
Bulgari watches for Baselworld 2013
Ping, Some comments on your suggestions: 1. The use of titanium: Although the problems involved in manufacture with Ti can be overcomed, the economics may not be. You need to sell a bunch of Ti cased watches to justify the tooling costs. 2. More entry lev...
It would be nice to see more variants of the smaller sized Octo
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Bronze Diagono Skeleton
can't help but feeling bad for the brand noticing its store being pushed to the furthest corner further than VCA at my local department store over the years... they do make wonderful products but trying too hard at pleasing everyone imho; maybe they shoul...
More subtle designs perhaps?
Bulgari is a design power-house. But it should flex its muscles not only in high couture jewelry and watch designs, but also simpler designs as well. The Grand Sonnerie watches by Gerald Genta/Bulgari are certainly amazing pieces, but they're very loud an...