I’m at Geneva Watch Days and the focus is on independents here. For many independence=freedom, craftmanship, visions of an artisan in a white coat sitting at a wooden desk manually finishing every movement piece. A one man band who does everything by himself. We all know that is far from the truth for many companies and MB&F, Romain Gauthier, FPJ -some of the most revered independents- all even have let in third party investors with 25%+ stakes in the company. But all of the hot independents still have a “face” or a frontman and so a better identity for it. Patek has the Stern family. That’s something that is sorely missing from Breguet, VC and others.