Breguet

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A lovely watch indeed

I had someone sitting next to me who was wearing one at a small watch demonstration here in Geneva at the Watch Days…. I wanted to ask about it, but I didn’t want to be rude to the team presenting. This watch was so much more fascinating than what I was b... 

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And they keep on buying the usual stuff. And to be honest, probably the same watches we bought when we started falling in love with watches. Many of us probably bought a Rolex, Cartier, Breitling etc as a first rather expensive watch and only later we wan... 

I’m at Geneva Watch Days and the focus is on independents here. For many independence=freedom, craftmanship, visions of an artisan in a white coat sitting at a wooden desk manually finishing every movement piece. A one man band who does everything by hims... 

The watch is great, but some people are put off by the case. Breguet could improve sales a lot by modernizing their case design

This is true. Compare the Romain Gauthier Logical One to the Breguet Tradition chain-and-fusée 7047… the Logical One is less expensive but more elegantly finished and has a stronger design language. This is why I have my heart set on one of those, though ... 

Check moda. There have been ~5+ sold this year in there so far.

I could get over the other things, it really is just the straight lug profile that kills it for me. I've tried on lots of breguets, they always look better to my eye in thee case than in my wrist.

They aren't super comfy. They don't bug me a ton but the watch definitely doesn't hug you like some others do.

Yes. The lugs. It's what I didn't like at first but it's no longer the case.

I really love the tradition collection. Your 7097 is gorgeous. My dream is the 7597 in blue. Enjoy your sunday! Best, Micka

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The Traditions are so interesting compared to the boring offerings of other brands (many of which I still like). Cheers, John

Because it's not a hype watch. Only real watch enthusiasts know. The commoners only know Rolex.

I think the brand is still overlooked. The tradition is so beautiful