Advertisement

Immediate hit

 

Really love this watch. Now that we see the online reception, it looks like this could have been a regular production piece. Like the Fifty Fathoms, it could have been a cornerstone in the Blancpain collection for more than a decade without significant revision.

If this watch brings Blancpain back in the spotlight, senior management is obliged to respond by increasing supply with more limited editions, slight variations on this watch. Montblanc’s recent 1858 monopusher chronograph (blue dial, steel case) is a recent and similar case. The Montblanc had a limited edition size of 100 (more if precious metal cases are counted) vs 500 for this Blancpain, but the Air Command is cheaper and will size comfortably on more wrists. Zenith has a similar watch that should immediately come to mind.

I acknowledge there is a chance this limited release is really it, but the industry’s track record suggests otherwise. No matter how Blancpain responds to demand and acclaim, it’s important to remember that all will be forgiven when the product is great.

  login to reply