Audemars Piguet

In 1945 , Audemars Piguet launched two brands, Audiguet (contraction of Aud emars Pi guet ) and APCO , with the aim of providing less expensive watches in parallel with the top-of-the-range models. Their production was ceased by the end of the 1950s . Let...  

Best, Emmanuel

I’m glad you like it too! Best, Emmanuel

so not exactly comparable to the obscure and long-lived Audiguet! 😇 Best, Emmanuel

But I'm not sure if I've understood what AP is looking for with the Swatch Pop. Are they looking for sales or social media exposure and momentum?

I couldn't be sure, but they were probably looking for some Reverso reversibility... Best, Emmanuel credit: @thewatcham ...  

I feel like we should be paying a tuition fee to read your posts! Thank you for giving us nuggets of your wealth of knowledge.

Thank you so much. Best, Emmanuel

Regarding this post, I NEVER would have believed this to be true or remotely possible if it wasn’t you writing it. Each of the Audiguet examples you posted are just as impressive as many modern pieces. I just don’t understand why AP would double sign a pr... 

It took me some time to believe and confirm what I found. Like you, I don’t understand why AP did this double signature: did they want to show support for the new brand? 🤷🏽‍♂️ Best, Emmanuel

I just enjoy doing some research. Best, Emmanuel

both double signed chronographs with the ITALIAN agent ASTRUA(who is still going today from 1860) can be compared with the real thing.in the middle ...  

If you allow me, I will add these precious images to the post: please tell me if you agree. Could you also tell me the name of the book? Best, Emmanuel

FROM YOUR POST YOU SAID==AND WHAT ABOUT “APCO”? The only images I've found are on this page of an AP book pointed out to @thewatcham by @neverlatewatches. THE BOOK THEY USED=AUDEMARS PIGUET BY GISBERT L BRUNNER-CHRISTIAN PFEIFFER-BELL-MARTIN K WEHRLI-1993...