AP wins lawsuit against Swiss Watch International

Audemars Piguet has won a lawsuit against a company which knocked of the vaunted Royal Oak watch design. I think it is smart business for AP to stand up to such blatant cloning of their products. Hopefully the outcome will deter others from trying.

AP's CEO Francois Bennahmias had this to say:

"The Royal Oak was the first of its kind. 40 years later, it remains unmatched amongst prestige sport watches. This is only the beginning of an authentic icon that is making an indelible imprint on the history of modern watchmaking. Thus, we are fully committed to enforcing our rights in the Royal Oak design and insist our trademarks be fully respected. We owe it to Audemars Piguet, and the founders' families" .

You can read the full release here:

news.watchprosite.com

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Kudos to AP for this. I hope all these franken watch companies get sued

By: AnthonyTsai : January 13th, 2014-18:49

there are tons of them out there - AT

Glad AP is defending their brand.

By: JerryW : January 13th, 2014-21:09

Hope this sends a message to the copy cats. JerryW

Good news

By: jrwong23 (aka watchthebin) : January 13th, 2014-21:50

I hope this sends a strong signals to all copycats out there. Very happy for AP to win this law suit. cheers robin

Interesting, but we have to wait for the appeal's outcome ...

By: Marcus Hanke : January 14th, 2014-04:07

... to draw any conclusions on further perspectives. it is also noteworthy that AP chose a NY court. Apparently, they saw better chances for their case there than in Europe or Asia, where most of the design copies are produced. My personal pet peeve are d...

AP went after Hilfiger already

By: MichaelC : January 14th, 2014-06:18

AP sued TH last year, and I think a settlement was reached in that case as well. These are bold steps for AP that will establish a proper precedent for future wrongdoings.

AP should try to seek remedy in Malaysia.

By: ling5hk : January 14th, 2014-07:09

There are thousands of fake watches (including AP) sold at open air night market in Kuala Lumpur. I wonder why AP is keeping silent here. Regards Ling