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Zenith

When designers create pure dials...

 

I wish they'd not write anything other than the brand logo... especially when the model name is 'defy'. Sorry, but it's so goofy--why not call it Very Rebellious Watch, or Protester.  Pls see my other Zenith comments so you know I really like and admire them. And yes, most watch names are --in the modern day--really silly-- 'anything-master' is really silly... as well... but certain brands... Rolex, etc... have established these silly names and for some unknown reason--it doesn't seem as silly on their dials.. or Omegas... but --perhaps unfairly--certain model names... can be subject to a mocking chuckle... DEEFYYYY--and maybe should not be so prominently written
on an otherwise successful dial--maybe on the caseback... IMHO.

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BaselWorld 2018: Zenith Defy Classic 41mm with blue dial (quick wristshot)

 
By: Ornatus-Mundi : March 24th, 2018-15:37
Initially my favourite of them all (but now leaning towards the skeletonised one): More after the fair. Cheers, Magnus ...  

When designers create pure dials...

 
By: Mostel : March 24th, 2018-17:44
I wish they'd not write anything other than the brand logo... especially when the model name is 'defy'. Sorry, but it's so goofy--why not call it Very Rebellious Watch, or Protester. Pls see my other Zenith comments so you know I really like and admire th... 

To be clear, it's a very old Zenith model name

 
By: Tim_M : March 24th, 2018-19:09
And it's an historic model moniker dating back to the 1970s. So "Defy" isn't some kind of modern marketing jive like "Offshore" or "Big Bang." The historic "Defy" models from over 40 years ago featured additional water resistance with screwed-in bezels, t... 

I am aware of the history, of course

 
By: Mostel : March 25th, 2018-18:16
There's something about the modern day social media world, the transparency of markets, etc... that makes certain ideas/ names/ concepts feel extremely silly to me, somehow that certain of these ideas/brand or model names/ concepts/marketing feel 'exposed... 

When we can expect full coverage? :)

 
By: edo.k : March 25th, 2018-07:17
Any info on what grade of titanium is used... are they planing to put the el primero chrono in 41 case... IO suppose they will be releasing different rings colors beside the blue on the skeleton version...

Power Reserve ?

 
By: stere : March 25th, 2018-14:05
Servus Magnus, a couple of years ago Zenith had a new developed Elite Movement with Power reserve of 100 hours. I've seen this one in Basel (It may this year we met there). At official information from Zenith this year the power reserve of the Elite movem... 

It has been shelved (for the time being)...

 
By: Ornatus-Mundi : March 25th, 2018-15:22
As production costs would be so high that the current market would not take that lightly. While it is sad to know we won’t see it soon, I appreciate the Zenith management for reading the signs and acting accordingly. It will come later, for sure. In the m...