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Zenith

Dear Bruno...

 

First of all, only rely on official prices put on official lists.

Why? Because discussions during the fairs are always confusing (CHF vs EUR, with or without VAT).

Moreover, before the fairs, some AD speak about prices they heard from the Manufacture. But these prices can be adjusted at the last moment.

Let's take this Aeronef Type 20. Yes, the initial price which was heard was around the figures you wrote. But it was before any start of the production process. Then Zenith adusted it. And the final price remains, IMHO, very reasonable due to the specificity of the watch and the famous law of supply & demand.

So the moral of the story is that the brands should be very cautious about their prices communications to avoid such feeling from a client.

Fx


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