Zenith

 

 

I am a little bit pissed off

 

Zenith claims they want to give a great watch for a fair price. And I agree, some of their Chrono's are a bargain.  I always said Zenith is THE bargain today.

So even if they would raise the price with 5 or 7 % like most other brands do every year, they would still be a great buy

 

BUT, I just discovered that the type 20 went up with almost 2000 euro .... :-(   :-(   :-(   :-(   :-(

Not one piece has been delivered and somehow they go from 7800 euro to 9500 euro .... I guess 'because they can'. Sorry but I hate it when Panerai adds a few hundred euro to a new watch, a watch which hasn't been delivered yet, now Zenith does the same ... and we're not talking about a few hundred euro  but 1700 euro !!!

In the Geneva Boutique they said the reason was that  all of them will be delivered with a COSC certificate .... Good to know but afaik this costs 100, max 200 euro ...

Imo not fair

 

 

 

maybe they think the euro will plummit, and they want to preserve value in the export markets.

chris

You should pass.

Seriously.

I would, if I were you, as a price is a price, and you can't change it between the unveil and the delivery.

Sometimes, clients have to say no. And  if clients say no, the brands will change their behaviour.

That is mandatory.

Best,

Nicolas

 

 

I was told the demand was huge, at the first day of Basel they had more than 600 requests ... and if they only make 250 of them.

So if I would not buy it because of that unfair price increase , I'm sure a few hundred others would pay it without problem.

I want it, so  I think I have no other option than paying A LOT MORE  (22% more than the original price) but it leaves me with a bad feeling

can raise prices like they do at will Bruno.  Sorry. 

And one I would gladly agree with.

of good value?

I had stated in a few of my much earlier posts here that Zenith watches (under Mr Dufour) were of great value.  Then at the later part of last year, I found myself telling friends Zenith watches (most) were of good value.  This year, I stopped recommending the watches as good value (not to mention great). 

Unlike the past few years, I didn't get any Zenith this year.

 

Melvin

So I can't agree they are not interesting anymore.

For me they are a bargain, just like 3 years ago. You can still get a top Chrono like the El Primero for less than 6000 euro. When I look at similar brand slike IWC, JLC, Panerai, Rolex, Blancpain, UN, ... they'll ask 50 till 100% more for a similar watch

 

If they would have said from the beginning the type 20 would cost 9.5K , I would  not have a problem but launching it at 7800 and adding 1700 before one piece is delivered but only because they can is something I did  NOT expect from Zentih. Only a few weeks ago I was listening to an interview with their CEO Mr Dufour on youtube. One of the things he said was ' we are a watch manufacture and not a marketing machine'

That sentence is not so credible anymore after the trick with the type 20 

 

 

I just talked to somebody who ordered one in Switserland

And already months ago he was quoted the 11600 CHF which is almost   9500 euro. The 7800  I heard from a few dealers ...... might have been without taxes.

Prices in Europe are always taxes included but maybe they made a mistake here.

 

Add an average 20 - 22%  to the 7800 and you'll get 9500   .... maybe it was always 9500

 

 

... especially, if they believe that the people inquiring are from abroad, they assume that the VAT would be reclaimed on export, and thus quote the net price only. This is not serious, and not frequent, but it happens.

Regards,
Marcus

First of all, only rely on official prices put on official lists.

Why? Because discussions during the fairs are always confusing (CHF vs EUR, with or without VAT).

Moreover, before the fairs, some AD speak about prices they heard from the Manufacture. But these prices can be adjusted at the last moment.

Let's take this Aeronef Type 20. Yes, the initial price which was heard was around the figures you wrote. But it was before any start of the production process. Then Zenith adusted it. And the final price remains, IMHO, very reasonable due to the specificity of the watch and the famous law of supply & demand.

So the moral of the story is that the brands should be very cautious about their prices communications to avoid such feeling from a client.

Fx

. . . with any more clarity. 

And, let's all try to keep in mind the importance and intrigue of the Zenith 5011K caliber.  It is one of the most storied movements in the history of watchmaking.

What price a legend?    
This message has been edited by Dr No on 2012-06-03 22:24:11

price quotes in a time BEFORE the production has started normally cannot be really serious. However, how should the inquiring customer know that? It is on the manufacturer's behalf to make clear that definite prices can be calculated only after the production actually started.

Regarding the influence of the Euro: The Swiss government has limited the exchange rate dynamics by limiting the Swiss Franc - Euro rate to 1.2. So this cannot be responsible for the price increase, brands can rely on that.

Regards,
Marcus