Zenith

Tim_M
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Count me among the fans

Philosophically, these watches were a bold departure.  There's something to be said for management that shows courage and makes a leap of faith. 

The Rolex approach is very fair to current owners and respects the enormous tradition, established reputation, and customer preferences associated with the brand.

When Nataf arrived at Zenith, they were an obscure marque with almost no Asian and American presence, and those that did know them in Europe mostly identified the company as a supplier of parts and movements.

So... the Defy was a hugely bold act by management, and that's to be admired.

As for the watches themselves, they exceed expectations when examined in person.  The cases are sturdy, the detailing is far more considered and thorough than it appears in photos, and the overwhelming impression is of a baroque bank vault, if such a thing can be imagined.  As toy-like as they appear in photos, the feel in the hand is that of a seriously substantial watch.

I do think these watches will enjoy a cult status in the future.  Perhaps, they will gain the same kind of ironic appeal that has rejuvenated collector interest in the endearingly monstrous watches of the '70s.

While my wrist is too small to wear one, perhaps I'll acquire a Defy for the sake of completing my Zenith collection; Nataf was an important episode in the company's contemporary history.  I can't use a Defy as a watch, but as a clock, perhaps. It can occupy a space of honor by my JLC Atmos

Regards,

Tim